Friday, March 7, 2014

So You're A Pro at Google Analytics, But What About Omniture?

This "How To Guide" goes through everything.  From navigating and accessing favorited reports, through choosing or creating new metrics, to the flow pattern of users, this has it all.

Sections include:
Navigation Basics:
     How to move through the program

Metrics:
     How to select which formula to use

Segments:
     How to select which segment you want to view (Users using Safari on Mountain Lion)

Acquisition:
     How to see where the visitor came from (Which site led them to yours)

Audience:
     How to find where your visitors are from (Country, State, City)

Behavior and Flow:
     How to find where users visited your site (The Sanwich Pattern will tell you the path customers took to get from one page to another)

Conversions:
     How to find reports such as average revenue and order rate of visitors at different points

And A Summary Table to Show How Each Sections Translates From Google Analytics



Source:
https://www.distilled.net/blog/omniture-for-beginners/

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