Facebook Is Taking An Obvious Step Forward

Facebook is beginning to remove it's chat function from it's mobile app in an attempt to boost downloads of it's Facebook Messenger app.  This is an obvious step in the right direction.  No longer will users who have both apps installed on their device receive notifications from both apps when a new message comes through.  Yes, the user could go into the setting of one of the apps to disable its notifications, but in this modern digital world, ease of use and convenience is key.  Not only will it boost it's company's downloads in all mobile marketplaces (Google Play, IOS Appstore, Windows, Amazon Appstore, and more), but it will allow more advertising opportunities and further targeted ads as advertisers will be able to display ads on either the messaging or browsing app.

Social Media Monitoring Is Important!

Just a few reasons as to why 24/7 monitoring of your social media presence is key.

This is a great article regarding how to value your social media presence.  Without a proper hold of how important is to your business, your social media efforts are bound to come up short.

Have You Been Wondering Who Uses Mac vs. PC?

This interactive map and summary shows where in the United States usage differs based on operating system (Mac, Windows, Linux).  It also shows Google's usage as a search engine.  While it doesn't show which version of each is being used (OS X Maverick vs Windows 7 vs Windows 8), it does offer insights into where effective marketing of programs could target (Ex: Marvel Heroes Mac Beta could be focused in Vermont, Hawaii, and Alaska as they have the highest percentage of Mac users).

Have An Email or Pay-Per-Click Campaign? Try This Function In Google Analytics!

This article goes through everything in this report:

• Setting up
• Tagging
• Analyzing
• Segmenting
• Monitoring

Now go optimize your campaigns!

Do You Understand Search Analytics?

Let this article show you how you should be using your search analytics.  It also has Great Infographics that aid the content.

The author talks about:

• The problems of working with cookies
• The outlook of digital device usage
• How consumers use digital devices to aid in the purchase cycle

Ready To Understand How To Read Google Analytic's Acquisition Section?

Acquisitions, an all important section of Google Analytics.  This section shows you how your visitors were led to the page, conversions, bounce rate, how long they stayed on the site, and more.

This article also covers:

• Channels Report 

• All Traffic Report