Have You Been Wondering Who Uses Mac vs. PC?

This interactive map and summary shows where in the United States usage differs based on operating system (Mac, Windows, Linux).  It also shows Google's usage as a search engine.  While it doesn't show which version of each is being used (OS X Maverick vs Windows 7 vs Windows 8), it does offer insights into where effective marketing of programs could target (Ex: Marvel Heroes Mac Beta could be focused in Vermont, Hawaii, and Alaska as they have the highest percentage of Mac users).

Have An Email or Pay-Per-Click Campaign? Try This Function In Google Analytics!

This article goes through everything in this report:

• Setting up
• Tagging
• Analyzing
• Segmenting
• Monitoring

Now go optimize your campaigns!

Do You Understand Search Analytics?

Let this article show you how you should be using your search analytics.  It also has Great Infographics that aid the content.

The author talks about:

• The problems of working with cookies
• The outlook of digital device usage
• How consumers use digital devices to aid in the purchase cycle

Ready To Understand How To Read Google Analytic's Acquisition Section?

Acquisitions, an all important section of Google Analytics.  This section shows you how your visitors were led to the page, conversions, bounce rate, how long they stayed on the site, and more.

This article also covers:

• Channels Report 

• All Traffic Report

Tips For Email Marketing Campaigns

Quick read on 6 ways to boost you click through rate and open rates!

So You're A Pro at Google Analytics, But What About Omniture?

This "How To Guide" goes through everything.  From navigating and accessing favorited reports, through choosing or creating new metrics, to the flow pattern of users, this has it all.

Sections include:
Navigation Basics:
     How to move through the program

Metrics:
     How to select which formula to use

Segments:
     How to select which segment you want to view (Users using Safari on Mountain Lion)

Acquisition:
     How to see where the visitor came from (Which site led them to yours)

Audience:
     How to find where your visitors are from (Country, State, City)

Behavior and Flow:
     How to find where users visited your site (The Sanwich Pattern will tell you the path customers took to get from one page to another)

Conversions:
     How to find reports such as average revenue and order rate of visitors at different points

And A Summary Table to Show How Each Sections Translates From Google Analytics

Don't Sleep On This!

Are you a marketer?  No really, do you know digital analytics?  If not this is the most important thing on your to-do list now.  Registration ends March 11th, the course ends March 27th.  It's free and will develop you professionally.  BETTER YOURSELF, BETTER YOUR CAREER.

The first course is linked through as well.  Get on your game and learn something today.

http://analytics.blogspot.com/2014/03/invest-in-yourself-learning-digital.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+blogspot%2FtRaA+%28Google+Analytics+Blog%29

Do You Know Where The Younger Generations Are Spending Their Time Online?

Now you do, because knowing is half the battle!  The other half is implanting this new knowledge appropriately.

Simple Guide of Digital Marketing Terms For Quick Reference

Are you new to digital or social media marketing?  Here is a list of terms you need to know yesterday!

Five Easy Tools To Boost Your Social Media Campaign and Understand Your Following

Wondering how to implement these hashtags that are all the rage these days? Check this out! Even Burger King used one of these in their Satisfries campaign to gather Instagram insights!